This has become my new catch phrase. My mantra. The idea I want to beat you over the head with.


I suspect the main difficulty with this concept is that it’s too simple. Our current food culture sets up “nutrition” like an intricate puzzle that only the most diligent, dedicated, smarty-pants can unravel.


Not to mention, all the crap. Like this. Or these. Or pretty much everything on this page.


One of those things is even marketed as a “health food.” Which makes your job even harder…